Learn More

All markets are not created equal, but marketers have been forced to treat them that way. Until now.

Combining powerful new proprietary technology and analytic processes with a heritage in hyper-local media insights and activation, Geomentum unlocks the potential of precision media investing. It's about time. And scale. And complexity made simple. Transactional and Customer data at a hyper-local level are more available than ever; meanwhile, the hyper-localization of media is accelerating. This new paradigm is opening opportunities for targeting the right customer at the right time with the right media — a combination that yields explosive ROI. Think of Geomentum as your GPS of marketing and media. Geomentum works in the currency of business — especially those businesses that must produce top- and bottom-line results store by store, trade area by trade area, customer by customer.

Working in precise geographic units throughout our unique "closed loop" marketing and media performance management process, the first two steps in the Geomentum solution address:

Data

Customer, transactional and media data at the hyper-local Level.

Insights

Determining media ROI by location, by media, by customer

All sales are local — even hyper-local. That's why Geomentum aligns marketing and media investments at a hyper-local level, maximizing ROI closest to the customer, the store, or the trade area.

Rather than aggregating sales and media at the national or even DMA level, and spreading investments equally across too-broad a geography, Geomentum builds from the "bottom up". The result is that the unique needs of customer segments, stores, and trade areas can be met.

So rather than living with a pushed down method that creates gaps and disparities in performance and return, our clients gain immediate advantage and benefit from the Geomentum method.

Building upon the hyper-local data, analysis and insights generated at the beginning of our unique "closed loop" marketing and media performance management process, the next two steps "operationalize" and activate what others render only in a PowerPoint presentation.

Our ability to follow-through on sophisticated analytics is grounded in Geomentum's $2 billion portfolio in hyper-local media investments. We are the largest single buyer of hyper-local media in the US, executing hundreds of thousands of insertion orders every year at Six Sigma quality. We make complexity simple.

These combined capabilities inform the next steps:

Plan

Buy plans by media and hyper-local unit for maximum ROI

Activate

Buy, place and audit hyper-local media plans across hyper-local channels, by version, by market

Geomentum methods have delivered ROI increases of 1000%.

We're NOT kidding, and we'd be happy to take you through the case study that shows how we did it.

From our deep hyper-local insights, planning and activation capabilities, our clients realize returns that will never be achieved from top-down, global media investment approaches.

We quickly address challenges like:

• What media investments are delivering the highest returns by store or trade area?
• Conversely, what media investments are barely delivering a return by store or trade area?
• How do media results vary by store and market?
• How do I best allocate media across and within markets or by store?

Based on our precise answers to these questions, Geomentum clients can finally dashboard and "dial in" precise returns. Our unique "closed loop" marketing and media performance management process re-informs future plans via two final process steps:

Test & Measure

Measure ROI for all media at the hyper-local level

Refine & Reallocate

Refine and optimize ROI, from customer to store to trade area and market

From data and insights, to delivery, to refinement and optimization, Geomentum provides the first-ever end-to-end partnership for clients who must produce explosive ROI now.