Planning and placing over $2 billion in hyper-local media in 2009, and supported by over 60 hyper-local analysts, over 60 hyper-local placement specialists, over 50 hyper-local media buyers and over 30 line-item auditors, Geomentum was born of marketplace demand for data-driven, hyper-local solutions.
Geomentum is built upon best-in-class talent, technology and resources, with senior leadership whose backgrounds include three heads of Marketing for Top 50 US advertisers. The client-side savvy of this leadership team is made even richer by the expertise delivered by staff Ph.D.s with degrees from CalTech and Notre Dame. Geomentum’s value proposition is directed and delivered by subject-matter experts from the worlds of Consulting, Technology and New Media – from leading organizations such as Accenture, EDS/Hewlett-Packard, SPSS, IRI, Digital River, and Microsoft.
Geomentum also draws upon an extended family of Mediabrands affiliates:
- The hyper-local media leaders from NSA Media (hyper-local print) Wahlstrom Group (hyper-local search), Ansible (hyper-local mobile) and OSI (hyper-local out-of-home)
- The hyper-local planning and buying power of Universal McCann and Initiative for other hyper-local media
- The Diversified Service Group offering of Orion Trading (trade), ID Media (direct response), and more
